{"id":25814284,"date":"2024-06-14T11:54:23","date_gmt":"2024-06-14T11:54:23","guid":{"rendered":"https:\/\/become-event.com\/?page_id=25814284"},"modified":"2025-03-27T17:38:34","modified_gmt":"2025-03-27T17:38:34","slug":"about-2","status":"publish","type":"page","link":"https:\/\/become-event.com\/en\/about-2\/","title":{"rendered":"About"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” parallax=”on” custom_padding=”5vh||5vh||true|false” hover_enabled=”0″ global_colors_info=”{}” background_enable_image=”off” background_color=”#75889f” sticky_enabled=”0″][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.25.1″ _module_preset=”default” width=”100%” max_width=”2560px” module_alignment=”right” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_tablet=”50px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”dp-vertical-align” _builder_version=”4.25.1″ _module_preset=”default” background_enable_color=”off” custom_padding=”||||false|false” custom_padding_tablet=”1px||60px||false|false” custom_padding_phone=”1px||40px||false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”margin: auto” global_colors_info=”{}”][et_pb_text module_class=”dp_subheading” _builder_version=”4.26.0″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#eceae6″ text_font_size=”50px” text_line_height=”1.2em” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” background_enable_color=”off” custom_margin=”2px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”20px|5%|20px|5%|false|true” animation_style=”slide” text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”0.4em” header_2_line_height_phone=”1em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

ABOUT<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#ecebe6″ hover_enabled=”0″ background_last_edited=”on|phone” parallax_method_phone=”on” border_radii=”off||||” border_radii_tablet=”off||||” border_radii_phone=”off||||0px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” background_enable_image=”off” sticky_enabled=”0″][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.25.2″ _module_preset=”default” max_width=”1200px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”15px” text_line_height=”1.5em” header_text_color=”#816FD2″ background_enable_color=”off” max_width=”956px” custom_padding=”20px|5%|20px|5%|false|false” animation_style=”slide” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]Allumeuse has created a Club formula project, where wine companies have the opportunity to communicate, meet and discover communication technologies and marketing languages used by many high-end brands (fashion, design, food & beverage and finance) to interact with the final consumer. BE.COME has brought together some of the most important exponents in the international world of winemaking, with buyers and HO.RE.CA operators, creating valuable business opportunities and cross-sector synergies.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” background_color=”#d0c4d5″ global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.25.2″ _module_preset=”default” max_width=”1200px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”dp_subheading” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#eceae6″ text_font_size=”50px” text_line_height=”1.2em” header_2_font=”|300|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” background_enable_color=”off” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||||true|true” animation_style=”slide” hover_enabled=”0″ text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”0.4em” header_2_line_height_phone=”1em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

BE.COME 2021\/2022\/2023 \/ 2025<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.25.2″ _module_preset=”default” max_width=”1200px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”dp_subheading” _builder_version=”4.25.2″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#585a3b” text_font_size=”20px” text_line_height=”1.2em” background_enable_color=”off” custom_margin=”2px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”20px|||5%|false|false” animation_style=”slide” text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]Be.Club<\/strong>
\nItalian and international
\nwine companies[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”15px” text_line_height=”1.5em” header_text_color=”#816FD2″ background_enable_color=”off” max_width=”956px” custom_padding=”20px|5%|20px|5%|false|false” animation_style=”slide” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The Wine Club has embarked on a virtuous path that starts from the territory and the product, compares itself with other exponents of Made in Italy, and aims to analyze new worlds and new languages to enhance its contents starting from the exhibition area of the event to international stages in the sector and beyond throughout the year.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.25.2″ _module_preset=”default” max_width=”1200px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”dp_subheading” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#585a3b” text_font_size=”20px” text_line_height=”1.2em” background_enable_color=”off” custom_margin=”2px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”20px|||5%|false|false” animation_style=”slide” hover_enabled=”0″ text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]Be.Trade<\/strong>
\n450 Guests[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”15px” text_line_height=”1.5em” header_text_color=”#816FD2″ background_enable_color=”off” max_width=”956px” custom_padding=”20px|5%|20px|5%|false|false” animation_style=”slide” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Operators and entities in the HO.RE.CA. sector as the first market referring to distribution of high range goods and services. Sommeliers, Michelin-starred restaurants, chefs, F&B managers, hotel managers and specialized tour operators are the audience that BE.COME invites to participate in the Club formula event.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.25.2″ _module_preset=”default” max_width=”1200px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”dp_subheading” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#585a3b” text_font_size=”20px” text_line_height=”1.2em” background_enable_color=”off” custom_margin=”2px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”20px|||5%|false|false” animation_style=”slide” hover_enabled=”0″ text_font_size_tablet=”24px” text_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Be.Lovers<\/strong>
650 Participants<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”15px” text_line_height=”1.5em” header_text_color=”#816FD2″ background_enable_color=”off” max_width=”956px” custom_padding=”20px|5%|20px|5%|false|false” animation_style=”slide” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Participants of the Club formula event, by invitation only: Made in Italy insiders, wine collectors and enthusiasts, artists, designers, KOL\u2019s.<\/p>\n

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Press<\/strong>
200 National and international
journalists<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”15px” text_line_height=”1.5em” header_text_color=”#816FD2″ background_enable_color=”off” max_width=”956px” custom_padding=”20px|5%|20px|5%|false|false” animation_style=”slide” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

National and international specialty and lifestyle newspapers and magazines for continuous media coverage before, during and after the event. Opportunities for one-on-one meetings between companies and journalists are also created during the event.<\/p>\n

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Be.Partner<\/strong>
52 Partners<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”15px” text_line_height=”1.5em” header_text_color=”#816FD2″ background_enable_color=”off” max_width=”956px” custom_padding=”20px|5%|20px|5%|false|false” animation_style=”slide” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Companies from the fashion, design, collectibles, food&wine, and education industries that share the strategy of contamination between sectors as an element of strength and transversality, for an improved and increased perception of their brands. A collaboration in support of the event that goes beyond the provision of products and services. Entities that support the territories and their added values within what are the distinctive features of a virtuous and excellent production system. They supported BE.COME as a valuable moment of aggregation and dialogue.<\/p>\n

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7 MASTERCLASS <\/strong><\/p>\n

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Conceived and led by Gabriele Gorelli MW with the collaboration of international masters of wine and the most esteemed professionals in the field.<\/p>\n