BE.COME 2022
Understanding present to reshape the future
A more eclectic and transversal interpretation of the wine sector to converge towards territorial marketing, digital culture, collecting and investment. A new way to raise the perception of individual wine labels on the international scene.
The promotion committee of the event, made up of people with referenced professional expertise in the different sectors of interest, will have the task not only of selecting the Italian wineries to be included in the Be.Come Wine Club, but also of driving an interactive dialogue between the wineries themselves and the made-in-Italy sectors such as fashion, design, art, food and top-level hospitality as leading examples of Italian excellence on the international level.
Giuseppe Ceccarelli
Creative director at
Allumeuse Communication
Gabriele Gorelli
Master of Wine
Francesca Santambrogio
Head of Editorial Content di AD Italia
Wojciech Bonkowski
Wine Writer
Justin Knock
Master of Wine
Wine Director Oeno Group
Marco Muggiano
Chief Marketing Officers
and ESG Director di Slowear
Lorenzo Tellini
Director at Istituto Marangoni
Giovanni Massetti
CEO di WANT ITA
Danilo Guerrini
Presidente Relais & Châteaux Italia
Nicolas Bellavance Lecompte
Designer Curator,
Art Director e Co-founder NOMAD
PANEL
METAVERSE
The revolution of experience. Art, Fashion, Wine and Hospitality meet in the metaverse.
The evolution of the Luxury business.
DIGITAL INNOVATION - THE FUTURE OF EXPERIENTIAL SOLICITATION
Studying and analysing the relationship between brand and consumer and how digital innovations have changed the approach to basic needs.
FINE WINE COLLECTORS
Brand Equity as a key resource to increase the company's assets - Oeno Group
Lungarotti has contributed to writing Italian wine history with Giorgio Lungarotti who after WW2 transformed the family’s Torgiano farm into a successful winery. An ongoing history thanks to the passion of 3 generations of the family which continues to innovate while remaining true to the character of iconic wines such as Rubesco Riserva Vigna Monticchio DOCG, considered one of Italy’s top red wines. In the 250 hectares of vineyards at the Torgiano Estate (VIVA certification) and the one in Montefalco (organic certification) the viticulture focuses on sustainability and biodiversity
Donnafugata was established in Sicily by a family with over 170 years of experience in premium wines that has been able to innovate the style and perception of Sicilian wine throughout the world. Today José and Antonio Rallo lead the company and a team of people focused on excellence.
