Understanding present to reshape the future
A more eclectic and transversal interpretation of the wine sector to converge towards territorial marketing, digital culture, collecting and investment. A new way to raise the perception of individual wine labels on the international scene.
An appointment that is unique and efficient, thanks to the Club formula, which guarantees valuable relation-ships and real business opportunities
A place of exclusive visibility, in the unique setting of Siena
An opportunity for affirmation as a brand of excellence in the world of international production
An event of a new generation balanced between networking, learning and entertainment
The promotion committee of the event, made up of people with referenced professional expertise in the different sectors of interest, will have the task not only of selecting the Italian wineries to be included in the Be.Come Wine Club, but also of driving an interactive dialogue between the wineries themselves and the made-in-Italy sectors such as fashion, design, art, food and top-level hospitality as leading examples of Italian excellence on the international level.
Creative director at
Master of Wine
Head of Editorial Content di AD Italia
Master of Wine
Wine Director Oeno Group
Chief Marketing Officers
and ESG Director di Slowear
Director at Istituto Marangoni
CEO di WANT ITA
Presidente Relais & Châteaux Italia
Nicolas Bellavance Lecompte
Art Director e Co-founder NOMAD
Masterclasses designed and realized
by Gabriele Gorelli MW, Justin
Knock Wine Director of Oeno Group and Wojciech
Bonkowski Wine Writer
Roundtable on US market
Speaking opportunities: Interview & Workshop
Culinary Experience by Grand Hotel Parker’s 5* Napoli
Cocktail Experience by L’Antiquario
Sound Design e Dj Set by Dj Leo Tolu e Dj Coriamenta
The revolution of experience. Art, Fashion, Wine and Hospitality meet in the metaverse.
The evolution of the Luxury business.
DIGITAL INNOVATION - THE FUTURE OF EXPERIENTIAL SOLICITATION
Studying and analysing the relationship between brand and consumer and how digital innovations have changed the approach to basic needs.
FINE WINE COLLECTORS
Brand Equity as a key resource to increase the company's assets - Oeno Group