27th | 28th NOVEMBER 2023

The Heartbeat of Success.

The human
capital.

 

Redefining the importance of human contribution in achieving excellence of product, service, people, financial performances and work environment. The principle of Human-Centered Manufacturing, whereby new technologies will not replace man within any production cycle but will lead to a transformation from a task- based organization model to one based on people, is the cornerstone of the new edition of BE.COME 2023.

The
Journey

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Place of ideas

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Tasting Gallery

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MasterClass

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Be.Come Festive Dinne

Milan

Radisson Collection Hotel,
Santa Sofia Milan
Via Santa Sofia, 37, 20122 Milan MI
&
Radisson Collection Hotel, Palazzo
Touring Club Milan
Corso Italia, 10, 20122 Milan MI

Masterclass

*THE MASTERCLASSES WILL BE CONDUCTED IN ENGLISH

“WANDERERS ABOVE THE SEA OF FOG”*
MASTERCLASS DESIGNED BY
GABRIELE GORELLI - MASTER OF WINE
in collaboration with
DANIELLE CALLEGARI - WRITER AT LARGE, WINE ENTHUSIAST

“In a world of wine often dull and undistinguished, just a few labels can surface above the fog.”
Inspired by Caspar David Friedrich (1774 – 1840)

“EXPOSING THE TERROIR OF MONTALCINO”
MASTERCLASS DESIGNED BY ERIC GUIDO
- EDITOR OF VINOUS

“INNOVATION THAT INSPIRES”
MASTERCLASS DESIGNED BY
GABRIELE GORELLI - MASTER OF WINE
in collaboration with
JEFFREY E. PORTER - WRITER, CONSULTING, EDUCATOR,
MEDIA HOST

“Balloons can be seen as symbols of our goals, dreams, and aspirations. They take flight and enjoy a freedom that most of us would enjoy.”
Inspired by Jeff Koons (b. 1955)

Hospitality Partner

Technical Partner

Media Partner