imm-morethanawine-2

More than
wine experience

EXHIBITION
MASTER CLASS

PANEL
INTERVIEWS

From the avant-garde of the Supertuscans to the great tuscan denominations selections. A quality journey made up of people, experiences and wines with an international flavour.

 

Panel

Agenda

DAY 1

Saturday
27 November 2021
Complesso Museale Santa Maria della Scala - Piazza del Duomo 1
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10:00am
IMM-CALENDARIO-INAUGURAZIONE

Launch of event

Launch of event

11:00am / 6:00pm
SPAZIO-ESPOSITIVO-VINI

Opening of exhibition/tasting area

Opening of exhibition/tasting area

1:00pm
LIGHT-LUNCH
Light Lunch

By Ristorante Osteria Le Logge

2:00pm
IMM-CALENDARIO-4
Panel: Be.Tuscan

Phenomenology of excellence: from behavioural analysis to conceptual market positioning

Panelists::

  • Danilo Guerrini - President Relais & Châteaux Italia
  • Gabriele Gorelli - Master of Wine - Italy
  • Filippo Saporito - President JRE Italia - Jeunes Restaurateurs d’Europe

Moderator: Giambattista Marchetto Journalist ll Sole 24 Ore and Pambianco

3:30pm
IMM-CALENDARIO-1
Panel: Be.Creative

Italian style and international taste. The elective affinities between wine and design

Panelists:

  • Emiliano Calderini - Styling and Merchandising Director di Cassina
  • Paolo Ferrarini - Expert in trends, University Professor and European Editor for Cool Hunting
  • Federico Castellucci - President Federazione Nazionale Vitivinicola di Confagricoltura

Moderator: Valentina Ardia - Director The Good Life Italia

4:00pm / 6:00pm
IMM-CALENDARIO-13

Be.Come Press Programm

Be.Come Press Programm

5:00pm
Master Class: Supertuscan and IGT, from avant-guard to new traditions

By:

  • Gabriele Gorelli - Master of Wine - Italy
  • Justin Knock - Master of Wine - London
  • Christophe Heynen - Master of Wine - Belgium
8:30pm
IMM-CALENDARIO-12
BE.FLAVOUR - At dinner with BE.COME

Menu curated by Da Vittorio Restaurant
***Three Michelin Star

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DAY 2

Sunday
28 November 2021
Complesso Museale Santa Maria della Scala - Piazza del Duomo 1
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10:00am / 5:30pm
SPAZIO-ESPOSITIVO-VINI

Tasting area opens

Tasting area opens

10:15am
IMM-CALENDARIO-9
Master Class: Selections and riserve d’autore in Tuscany

By:

  • Gabriele Gorelli - Master of Wine - Italy
  • Christophe Heynen - Master of Wine - Belgium
  • Justin Knock - Master of Wine - United Kingdom
10:45am
IMM-CALENDARIO-offwine
Off Wine: Off Wine: The Cutting Edge of Future Viticulture

Davide Burchiellaro - Generational Intelligence expert and Director of The Millennial

Interview:

  • Gianmaria Padovani - Founder - Off Wine
  • Gianpaolo Oliviero - AD - Pixag
  • Bruno Basso - Foundation professor Department of Earth Sciences and
    and Environmental Sciences Department - Michigan State University USA
11:30am
IMM-CALENDARIO-5
Panel: Be.Sustainable

Through vineyards to metropolitan mobility: the approach is increasingly green

Panelists:

  • Monika Mikac - Chief Business Officer - QEV Technologies
  • Gian Franco Nanni - Amministratore Delegato - Askoll EVA S.p.A.
  • Silvia Livoni - Esperta in marketing territoriale e bike tourism
  • Carlo Maria Ceppi - Direttore Italia - Panerai Orologi

Modera: Matteo Morichini - Journalist for Rai2, TG2 Motori, Guida Michelin

1:00pm
LIGHT-LUNCH
Light Lunch

By Ristorante Osteria Le Logge

2:30pm
IMM-CALENDARIO-7
Master Class: Tuscany’s single Vineyards

By:

  • Gabriele Gorelli - Master of Wine - Italy
  • Christophe Heynen - Master of Wine - Belgium
15:45
IMM-CALENDARIO-2
Panel: Be.Social

Gen Z and its impact on today’s scene

Educational Partner: Istituto Marangoni

Art, society and the contemporary. Macro trends to inspire style and images.

  • Introduction by Riccardo Rubino – Fashion Styling Programme Leader

Discovering Gen Z through their trends and buying preferences

Speakers:

  • Lorenzo Tellini - School Director
  • Susanna Nicoletti - Fashion Business Unit Leader
  • Tre studenti dei Master

Moderator: Cristina Manfredi - Fashion and lifestyle journalist

5:00pm
IMM-CALENDARIO-3
From fashion house to entertainment house

Cristina Manfredi - Fashion and lifestyle journalist

Interview:

Fabio Manuele - EMEA Vice President of Public Relations - Tory Burch

Panel: Be.Linked

How heritage and innovation, art and fashion, get interwined with world of food&wine

By:

  • Virtual Rags - Digital Fashion Studio
  • Francesca Pazzagli - Architect and Co-founder of Archivio Personale
  • Emanuele Bicocchi - Founder e Jewelry designer

Moderator: Ivana Conte - Director of Education of Istituto Marangoni Firenze

6:30pm
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Closing ceremony

Closing ceremony

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Our stars

Location

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Complesso Museale Santa Maria della Scala

Piazza del Duomo, 1
Siena

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