More than
wine experience

EXHIBITION
MASTER CLASS

PANEL
INTERVIEWS

From the avant-garde of the Supertuscans to the great tuscan denominations selections. A quality journey made up of people, experiences and wines with an international flavour.

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Panel

Panelists:
Danilo Guerrini - President Relais & Châteaux Italy
Gabriele Gorelli - Master of Wine - Italy
Filippo Saporito - President JRE Italy - Jeunes Restaurateurs d’Europe

Moderator: Giambattista Marchetto Journalist ll Sole 24 Ore and Pambianco

27 NOVEMBER
SANTA MARIA DELLA SCALA

Be.Tuscan

Phenomenology of excellence: from behavioural analysis to conceptual market positioning

27 NOVEMBER / SANTA MARIA DELLA SCALA

Panelists:
Emiliano Calderini - Styling and Merchandising Director - Cassina
Paolo Ferrarini - Expert in trends, University Professor and European Editor for Cool Hunting
Federico Castellucci - President Federazione Nazionale Vitivinicola di Confagricoltura

Moderator: Valentina Ardia - Director The Good Life Italy

27 NOVEMBER / SANTA MARIA DELLA SCALA

Be.Creative

Italian style and international taste. The elective affinities between wine and design

27 NOVEMBER
SANTA MARIA DELLA SCALA

28 NOVEMBER / SANTA MARIA DELLA SCALA

Panelists:
Monika Mikac, Chief Business Officer, QEV Technologies
Gian Franco Nanni - General Manager - Askoll EVA S.p.A.
Silvia Livoni - Expert in territorial marketing and bike tourism
Carlo Maria Ceppi - Director for Italy - Panerai Orologi

Moderator: Matteo Morichini journalist for Rai2, TG2 Motori, Guida Michelin

Be.Sustainable

Through vineyards to metropolitan mobility: the approach is increasingly green

28 NOVEMBER
SANTA MARIA DELLA SCALA

28 NOVEMBER / SANTA MARIA DELLA SCALA

Speakers:
Lorenzo Tellini - School Director
Susanna Nicoletti - Fashion Business Unit Leader
Three Master’s students

Moderator: Cristina Manfredi - Fashion and lifestyle Journalist

Be.Social

Gen Z and its impact on today’s scene

28 NOVEMBER
SANTA MARIA DELLA SCALA

Discovering Gen Z through their trends and buying preferences

Speakers:
Istituto Marangoni
Riccardo Rubino – Fashion Styling Programme Leader

28 NOVEMBER / SANTA MARIA DELLA SCALA

Be.Linked

How heritage and innovation, art and fashion, get interwined with world of food&wine

By:
Virtual Rags - Fashion designer
Francesca Pazzagli - Architect and Co-founder of Archivio Personale
Emanuele Bicocchi - Founder e Jewelry designer

Moderator: Ivana Conte - Director of Education of Istituto Marangoni Firenze

28 NOVEMBER
SANTA MARIA DELLA SCALA

Agenda

DAY 1

Saturday
27 November 2021

Complesso Museale Santa Maria della Scala - Piazza del Duomo 1

10:00am

Launch of event

11:00am / 6:00pm

Opening of exhibition/tasting area

1:00pm

Light Lunch

By Ristorante Osteria Le Logge

2:00pm

Panel: Be.Tuscan

Phenomenology of excellence: from behavioural analysis to conceptual market positioning

Panelists::

Danilo Guerrini - President Relais & Châteaux Italia
Gabriele Gorelli - Master of Wine - Italy
Filippo Saporito - President JRE Italia - Jeunes Restaurateurs d’Europe

Moderator: Giambattista Marchetto Journalist ll Sole 24 Ore and Pambianco

3:30pm

Panel: Be.Creative

Italian style and international taste. The elective affinities between wine and design

Panelists:

Emiliano Calderini - Styling and Merchandising Director di Cassina
Paolo Ferrarini - Expert in trends, University Professor and European Editor for Cool Hunting
Federico Castellucci - President Federazione Nazionale Vitivinicola di Confagricoltura

Moderator: Valentina Ardia - Director The Good Life Italia

4:00pm / 6:00pm

Be.Come Press Programm

5:00pm

Master Class: Supertuscan and IGT, from avant-guard to new traditions

By:

Gabriele Gorelli - Master of Wine - Italy
Justin Knock - Master of Wine - London
Christophe Heynen - Master of Wine - Belgium

8:30pm

BE.FLAVOUR - At dinner with BE.COME

Menu curated by Da Vittorio Restaurant
***Three Michelin Star

DAY 2

Sunday
28 November 2021

Complesso Museale Santa Maria della Scala - Piazza del Duomo 1

10:00am / 5:30pm

Tasting area opens

10:15am

Master Class: Selections and riserve d’autore in Tuscany

By:

Gabriele Gorelli - Master of Wine - Italy
Christophe Heynen - Master of Wine - Belgium
Justin Knock - Master of Wine - United Kingdom

10:45am

Off Wine: Off Wine: The Cutting Edge of Future Viticulture

Davide Burchiellaro - Generational Intelligence expert and Director of The Millennial

Interview:

Gianmaria Padovani - Founder - Off Wine
Gianpaolo Oliviero - AD - Pixag
Bruno Basso - Foundation professor Department of Earth Sciences and
and Environmental Sciences Department - Michigan State University USA

11:30am

Panel: Be.Sustainable

Through vineyards to metropolitan mobility: the approach is increasingly green

Panelists:

Monika Mikac - Chief Business Officer - QEV Technologies
Gian Franco Nanni - Amministratore Delegato - Askoll EVA S.p.A.
Silvia Livoni - Esperta in marketing territoriale e bike tourism
Carlo Maria Ceppi - Direttore Italia - Panerai Orologi

Modera: Matteo Morichini - Journalist for Rai2, TG2 Motori, Guida Michelin

1:00pm

Light Lunch

By Ristorante Osteria Le Logge

2:30pm

Master Class: Tuscany’s single Vineyards

By:

Gabriele Gorelli - Master of Wine - Italy
Christophe Heynen - Master of Wine - Belgium

15:45

Panel: Be.Social

Gen Z and its impact on today’s scene

Educational Partner: Istituto Marangoni

Art, society and the contemporary. Macro trends to inspire style and images.

Introduction by Riccardo Rubino – Fashion Styling Programme Leader

Discovering Gen Z through their trends and buying preferences

Speakers:

Lorenzo Tellini - School Director
Susanna Nicoletti - Fashion Business Unit Leader
Tre studenti dei Master

Moderator: Cristina Manfredi - Fashion and lifestyle journalist

5:00pm

From fashion house to entertainment house

Cristina Manfredi - Fashion and lifestyle journalist

Interview:

Fabio Manuele - EMEA Vice President of Public Relations - Tory Burch

Panel: Be.Linked

How heritage and innovation, art and fashion, get interwined with world of food&wine

By:

Virtual Rags - Digital Fashion Studio
Francesca Pazzagli - Architect and Co-founder of Archivio Personale
Emanuele Bicocchi - Founder e Jewelry designer

Moderator: Ivana Conte - Director of Education of Istituto Marangoni Firenze

6:30pm

Closing ceremony

Our stars

Discover all our stars

Gabriele
Gorelli

Gabriele is a wine expert, designer and brand builder born and raised in Montalcino, Tuscany. In February 2021 he was declared Italy’s first Master of Wine.

MASTER OF WINE

Christophe
Heynen

He is founder and managing director of Gustoworld Belgium, owner and board member of several wine import companies in France, Luxembourg and Belgium.

Discover all our stars

MASTER OF WINE

Justin
Knock

Over many years he has been a contributor to the Institute of Masters of Wine Education Program and is currently the Regional Chair for Australia for the Decanter World Wine Awards

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MASTER OF WINE

Danilo
Guerrini

Relais & Châteaux Delegate, Italy & Maître de Maison Hotel Borgo San Felice, Castelnuovo Berardenga (SI)

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Presidente Relais & Châteaux Italia

Filippo
Saporito

Filippo Saporito's propensity for the profession of Chef was born at an early age through an instinct and a strong attraction to the taste and transformation of ingredients.

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PRESIDENTE DI JRE ITALY - JEUNES RESTAURATEURS D’EUROPE

Giambattista
Marchetto

Over twenty years of professional experience as a strategic communications and marketing consultant, now coach and trainer in Italy and lecturer for international universities.

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JOURNALIST IL SOLE 24 ORE AND PAMBIANCO

Emiliano
Calderini

Emiliano Calderini graduated in Architecture at the IUAV in Venice in 2003, in the same year he joined Moroso in the creative office of the art director Patrizia Moroso where he dealt with product development, visual display and set-ups, contributing to the development of the brand's image

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STYLING AND MERCHANDISING DIRECTOR OF CASSINA

Paolo
Ferrarini

Journalist, lecturer and curator, he deals with cultural innovation between fashion and design.

DOCENTE UNIVERSITARIO E EDITOR EUROPEO DI COOL HUNTING

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Valentina
Ardia

Professional Journalist. With a background in fashion, lifestyle, society and culture. After a long experience as fashion and senior editor at Icon and Flair (Mondadori group), today she directs the Business and Lifestyle magazine The Good Life Italia.

Direttore The Good Life Italia

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Monica
Mikac

Monika Mikac is the CBO of QEV Tech, a company leading one of the Formula E teams and offering engineering services to the automotive industry especially focused on the segment of electrification.

CHIEF BUSINESS OFFICER - QEV TECHNOLOGIES

Discover all our stars

Gian Franco
Nanni

Graduated in Management Engineering, he perfected his Marketing and Communication knowledge attending the best business schools in northern Italy.

ASKOLL EVA MANAGING DIRECTOR

Discover all our stars

Silvia
Livoni

Founder of the Terre di Casole Bike Hub, the first national Bike Hub, which then gave life to a series of projects in Italy replicating the format and VP for the Board of the Bike Economy Observatory, Silvia promotes sustainability through tourism.

Esperta in marketing territoriale e bike tourism

Discover all our stars

Matteo
Morichini

Raised among art, good food and travels to the seven continents, Matteo is the founder of The Drivers Club - Italian Grand Tours and a journalist for motors, tourism and gastronomic cultures.

Journalist for Rai2, TG2 Motori, Guida Michelin

Discover all our stars

Riccardo
Rubino

Riccardo Rubino è Programme Leader dei Corsi di Fashion Styling presso Istituto Marangoni Firenze.

ISTITUTO MARANGONI FIRENZE FASHION STYLING PROGRAMME LEADER

Discover all our stars

Lorenzo
Tellini

Lorenzo Tellini's professional history is marked by over six years of experience in the educational sector as Marketing Manager and as Deputy Director of the Advanced School for Linguistic Mediators at the University Institute of Pisa

ISTITUTO MARANGONI FIRENZE SCHOOL DIRECTOR

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Susanna
Nicoletti

Susanna Nicoletti is a fashion expert, author, lecturer and consultant. She has held top management positions for brands belonging to the three most important groups in the luxury sector.

ISTITUTO MARANGONI FIRENZE FASHION BUSINESS UNIT LEADER

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Cristina
Manfredi

Born in Biella, but Milanese by choice she is a granata fan and a fashion, lifestyle and society journalist with a penchant for good humour.

Fashion and lifestyle journalist

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Virtual
Rags

Virtual Rags is a Digital Fashion Studio from Saint Petersburg, Russia that specialises in 3D modelling, digital design and AR technologies.

Digital Fashion Studio

Discover all our stars

Francesca
Pazzagli

She graduated in Architecture at the University of Florence. She has over 15 years experience in the field of event production. . In 2011 she founded the design studio Archivio Personale

Architect and Co-founder of Archivio Personale

Discover all our stars

Emanuele
Bicocchi

Gifted with a strong creativity and a gritty aesthetic taste, he has always pushed himself to develop and follow his design visions since he was a teen. After having worked for key luxury houses, like Fendi and Roberto Cavalli, in 2008 Emanuele decided to create his own brand.

Discover all our stars

Founder e Jewelry Designer

Ivana
Conte

in more than twenty years of international career as fashion designer, brand manager, prêt-à-porter, couture expert and fashion teacher, has gained significant experience in all the main fields of fashion.

ISTITUTO MARANGONI FIRENZE DIRECTOR OF EDUCATION

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Federico
Castellucci

Currently an agricultural entrepreneur, owner of the Azienda Agricola Federico Castellucci in Montecarotto (AN), he specialises in the production of Verdicchio dei Castelli di Jesi DOP Classico and extra virgin olive oil.

President Federazione Nazionale Vitivinicola di Confagricoltura

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Carlo Maria
Ceppi

Born in Turin in 1960, Carlo M. Ceppi belongs to a Turin family with historical watchmaking traditions born in 1850, which transmitted to him since his youth a strong passion for the world of mechanical timepieces.

DIRECTOR ITALY - PANERAI OROLOGI

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Gianmaria
Padovani

Gianmaria Padovani (class 1971), is a Milanese communicator and journalist, with a permanent foot in Montalcino. For fifteen years, he worked for the weekly magazine "Panorama" specializing on lifestyle and consumer issues.

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FOUDER OFF WINE

Davide
Burchiellaro

Author of the courses for communicators of Unitelma La Sapienza and Unione Stampa Periodica Italiana, he deals with training for entrepreneurs, organizations and consortia related to the agro-industrial excellence of the Italian Territory.

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EXPERT IN GENERATIONAL INTELLIGENCE AND DIRECTOR OF THE MILLENNIAL

Davide
Burchiellaro

Gianpaolo
Oliviero

He inherited his passion for agriculture from his father, a farmer and very open-minded man. He graduated in Agricultural Sciences in 1986 in Padua. In 1998, he was among the first in Italy to introduce advanced precision farming systems.

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AD PIXAG

Bruno
Basso

He is ranked as top 2% scientist across all disciplines and 0.006% in the field of Agronomy, Agriculture, Meteorology.

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Foundation professor Department of Earth Sciences and and Environmental Sciences Department - Michigan State University USA

Fabio
Manuele

Originally from Como, Fabio Manuele has now been Vice President Press Relations EMEA for Tory Burch for more than five years. He returned in 2014, after an enlightening experience in the United States as Director of Communications for North America for all brands under the AEFFE Group.

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EMEA Vice President of Public Relations - Tory Burch

Location

Complesso Museale Santa Maria della Scala

Piazza del Duomo, 1
Siena

More than wine experience

Panel

Agenda

DAY 1

Saturday 27 November 2021

Complesso Museale Santa Maria della Scala - Piazza del Duomo 1

10:00am

11:00am / 6:00pm

1:00pm

2:00pm

3:30pm

4:00pm / 6:00pm

5:00pm

8:30pm

DAY 2

Sunday 28 November 2021

Complesso Museale Santa Maria della Scala - Piazza del Duomo 1

10:00am / 5:30pm

10:15am

10:45am

11:30am

1:00pm

2:30pm

15:45

5:00pm

6:30pm

Our stars

Location

Complesso Museale Santa Maria della Scala

More than
wine experience

Saturday
27 November 2021

Sunday
28 November 2021