
More than
wine experience
EXHIBITION
MASTER CLASS
PANEL
INTERVIEWS
From the avant-garde of the Supertuscans to the great tuscan denominations selections. A quality journey made up of people, experiences and wines with an international flavour.
Panel

Danilo Guerrini - President Relais & Châteaux Italy
Gabriele Gorelli - Master of Wine - Italy
Filippo Saporito - President JRE Italy - Jeunes Restaurateurs d’Europe
Moderator: Giambattista Marchetto Journalist ll Sole 24 Ore and Pambianco

SANTA MARIA DELLA SCALA



Emiliano Calderini - Styling and Merchandising Director - Cassina
Paolo Ferrarini - Expert in trends, University Professor and European Editor for Cool Hunting
Federico Castellucci - President Federazione Nazionale Vitivinicola di Confagricoltura
Moderator: Valentina Ardia - Director The Good Life Italy
SANTA MARIA DELLA SCALA



Monika Mikac, Chief Business Officer, QEV Technologies
Gian Franco Nanni - General Manager - Askoll EVA S.p.A.
Silvia Livoni - Expert in territorial marketing and bike tourism
Carlo Maria Ceppi - Director for Italy - Panerai Orologi
Moderator: Matteo Morichini journalist for Rai2, TG2 Motori, Guida Michelin
SANTA MARIA DELLA SCALA



Lorenzo Tellini - School Director
Susanna Nicoletti - Fashion Business Unit Leader
Three Master’s students
Moderator: Cristina Manfredi - Fashion and lifestyle Journalist

SANTA MARIA DELLA SCALA
Istituto Marangoni
Riccardo Rubino – Fashion Styling Programme Leader


Virtual Rags - Fashion designer
Francesca Pazzagli - Architect and Co-founder of Archivio Personale
Emanuele Bicocchi - Founder e Jewelry designer
Moderator: Ivana Conte - Director of Education of Istituto Marangoni Firenze

SANTA MARIA DELLA SCALA
Agenda
DAY 1
Saturday
27 November 2021
Complesso Museale Santa Maria della Scala - Piazza del Duomo 1
10:00am

Launch of event
Launch of event
11:00am / 6:00pm

Opening of exhibition/tasting area
Opening of exhibition/tasting area
1:00pm

By Ristorante Osteria Le Logge
2:00pm

Phenomenology of excellence: from behavioural analysis to conceptual market positioning
Panelists::
- Danilo Guerrini - President Relais & Châteaux Italia
- Gabriele Gorelli - Master of Wine - Italy
- Filippo Saporito - President JRE Italia - Jeunes Restaurateurs d’Europe
Moderator: Giambattista Marchetto Journalist ll Sole 24 Ore and Pambianco
3:30pm

Italian style and international taste. The elective affinities between wine and design
Panelists:
- Emiliano Calderini - Styling and Merchandising Director di Cassina
- Paolo Ferrarini - Expert in trends, University Professor and European Editor for Cool Hunting
- Federico Castellucci - President Federazione Nazionale Vitivinicola di Confagricoltura
Moderator: Valentina Ardia - Director The Good Life Italia
4:00pm / 6:00pm

Be.Come Press Programm
Be.Come Press Programm
5:00pm

By:
- Gabriele Gorelli - Master of Wine - Italy
- Justin Knock - Master of Wine - London
- Christophe Heynen - Master of Wine - Belgium
8:30pm

Menu curated by Da Vittorio Restaurant
***Three Michelin Star
DAY 2
Sunday
28 November 2021
Complesso Museale Santa Maria della Scala - Piazza del Duomo 1
10:00am / 5:30pm

Tasting area opens
Tasting area opens
10:15am

By:
- Gabriele Gorelli - Master of Wine - Italy
- Christophe Heynen - Master of Wine - Belgium
- Justin Knock - Master of Wine - United Kingdom
10:45am

Davide Burchiellaro - Generational Intelligence expert and Director of The Millennial
Interview:
- Gianmaria Padovani - Founder - Off Wine
- Gianpaolo Oliviero - AD - Pixag
- Bruno Basso - Foundation professor Department of Earth Sciences and
and Environmental Sciences Department - Michigan State University USA
11:30am

Through vineyards to metropolitan mobility: the approach is increasingly green
Panelists:
- Monika Mikac - Chief Business Officer - QEV Technologies
- Gian Franco Nanni - Amministratore Delegato - Askoll EVA S.p.A.
- Silvia Livoni - Esperta in marketing territoriale e bike tourism
- Carlo Maria Ceppi - Direttore Italia - Panerai Orologi
Modera: Matteo Morichini - Journalist for Rai2, TG2 Motori, Guida Michelin
1:00pm

By Ristorante Osteria Le Logge
2:30pm

By:
- Gabriele Gorelli - Master of Wine - Italy
- Christophe Heynen - Master of Wine - Belgium
15:45

Gen Z and its impact on today’s scene
Educational Partner: Istituto Marangoni
Art, society and the contemporary. Macro trends to inspire style and images.
- Introduction by Riccardo Rubino – Fashion Styling Programme Leader
Discovering Gen Z through their trends and buying preferences
Speakers:
- Lorenzo Tellini - School Director
- Susanna Nicoletti - Fashion Business Unit Leader
- Tre studenti dei Master
Moderator: Cristina Manfredi - Fashion and lifestyle journalist
5:00pm

Cristina Manfredi - Fashion and lifestyle journalist
Interview:
Fabio Manuele - EMEA Vice President of Public Relations - Tory Burch
How heritage and innovation, art and fashion, get interwined with world of food&wine
By:
- Virtual Rags - Digital Fashion Studio
- Francesca Pazzagli - Architect and Co-founder of Archivio Personale
- Emanuele Bicocchi - Founder e Jewelry designer
Moderator: Ivana Conte - Director of Education of Istituto Marangoni Firenze
6:30pm

Closing ceremony
Closing ceremony
Our stars


Gorelli



Heynen



Knock



Guerrini



Saporito



Marchetto



Calderini



Ferrarini



Ardia



Mikac



Nanni



Livoni



Morichini



Rubino



Tellini



Nicoletti



Manfredi



Rags



Pazzagli



Bicocchi



Conte



Castellucci



Ceppi



Padovani



Burchiellaro

Burchiellaro


Oliviero



Basso



Manuele

Location

Complesso Museale Santa Maria della Scala
Piazza del Duomo, 1
Siena

