2pm - Complesso Museale Santa Maria della Scala - Piazza del Duomo 1
Phenomenology of excellence: from behavioural analysis to conceptual market positioning
Danilo Guerrini - President Relais & Châteaux Italy
Gabriele Gorelli - Master of Wine - Italy
Filippo Saporito - President JRE Italy - Jeunes Restaurateurs d’Europe
Moderator: Giambattista Marchetto - Journalist ll Sole 24 Ore and Pambianco
3:30pm - Complesso Museale Santa Maria della Scala - Piazza del Duomo 1
Italian style and international taste. The elective affinities between wine and design
Emiliano Calderini - Styling and Merchandising Director - Cassina
Paolo Ferrarini - Expert in trends, University Professor and European Editor for Cool Hunting
Federico Castellucci - President Federazione Nazionale Vitivinicola di Confagricoltura
Moderator: Valentina Ardia - Director The Good Life Italy
Master of Wine - Italy
In February 2021 he was declared Italy’s first Master of Wine. He regularly attends national and international wine competitions as a presenter and judge
Gabriele is a wine expert, designer and brand builder born and raised in Montalcino, Tuscany. In February 2021 he was declared Italy’s first Master of Wine. Gabriele can trace his wine roots back to his grandfather, the smallest renowned producer of Brunello di Montalcino. With a degree in foreign languages and a strong passion for marketing, in 2004, he founded Brookshaw&Gorelli, a design agency specialising in fine wine visual communication. In 2015, he founded a separate wine sales and marketing consultancy company, KH Wines, with clients ranging from wineries to importers and fine dining restaurants. He regularly attends national and international wine competitions as a presenter and judge. Gabriele speaks Italian, English and French with basic proficiency in German. Gabriele is an avid traveller and likes to disconnect and recharge his batteries with trail running and practising Ashtanga yoga.
President Relais & Châteaux Italia
Relais & Châteaux Delegate, Italy & Maître de Maison Hotel Borgo San Felice, Castelnuovo Berardenga (SI)
Danilo Guerrini has been elected President of the Italian Delegation of Relais & Châteaux in November 2019, during the 45th International Congress in London. Established in 1954, it is an association of 580 unique hotels and restaurants throughout the world. The Italian collection counts 50 unique properties, 39 hotels and 11 restaurants spread from Aosta Valley to Siciliy. With 20 years' experience at the helm of major hotels in Italy and abroad, since 2015 Guerrini is General Manager and Maître de Maison of Hotel Borgo San Felice in Castelnuovo Berardenga (Siena), owned by Gruppo Allianz SPA and part of the Italian family of Relais & châteaux since 1992. Previously (2008-2015) Guerrini held the role of Hotel Manager at La Posta Vecchia in Palo Laziale (RM) before taking over the management of Il Pellicano hotel in Porto Ercole (GR), becoming General Manager of Pellicano hotels Group.
President JRE Italia - Jeunes Restaurateurs d’Europe
In 2016 La Leggenda dei Frati was awarded the prestigious Michelin star
Filippo Saporito's propensity for the profession of Chef was born at an early age through an instinct and a strong attraction to the taste and transformation of ingredients. Filippo himself says that he has always had a good ability to work ingredients with his hands, and a strong curiosity in testing different tastes: "I have always been a great glutton, always looking to savour new tastes: my mother Sestilia still remembers when, when I was very young, she took me to the hospital after I had drunk a bottle of syrup with relish that I had reached in the pantry with the help of two chairs to arrive at the highest shelf, attracted by the sweet taste of strawberry ... I'm sure that it was this voracity and curiosity in eating that led me to choose to attend a hotel management school where I then met my companion in adventure." The Chef collaborates with his wife Ombretta Giovannini, who has been by his side since the time of the hotel management school, and from there after some experiences in Germany, United states and France to the kitchen of the Arnolfo Restaurant, the most significant professional experience that was a watershed in the chef's career. “They were wonderful years with the two brothers, I learned a lot, also to combine another trait that unites me with them, namely the dual Tuscan and Sicilian roots that, like them, I also carry in my DNA" says chef Saporito. And perhaps the Arnolfo experience is still the one that ideally illuminates him in the management of his restaurant. In 2016 La Leggenda dei Frati was awarded the prestigious Michelin star and since 2019 Filippo Saporito has been President of JRE Italy.
Journalist Il Sole 24 Ore and Pambianco
Coach and trainer in Italy and lecturer for international universities
Italian journalist currently based in Prague, Czech Republic - professionally active in writing, consulting and teaching.
More than 25 years of journalistic experience related to reporting, news, politics, economy, finance, arts, culture, gastronomy, and tourism.
Present collaborations with the publications Il Sole-24 Ore, Vinonews24. Food&Wine Italia, Pambianco Wine&Food, Pambianco Hotellerie, Dolcesalato, Food Service, So Wine so Food, Paneacquaculture.net.
Over twenty years of professional experience as a strategic communications and marketing consultant, now coach and trainer in Italy and lecturer for international universities.
STYLING AND MERCHANDISING DIRECTOR OF CASSINA
In 2013 he joined Cassina, a leading company in the design field
Emiliano Calderini graduated in Architecture at the IUAV in Venice in 2003, in the same year he joined Moroso in the creative office of the art director Patrizia Moroso where he dealt with product development, visual display and set-ups, contributing to the development of the brand's image. During this experience he had the opportunity to collaborate with the most important international designers, artists and architects including: Patricia Urquiola; David Adjaye; Ron Arad; Marina Abramovic; Daniel Libeskind.
In 2013 he joined Cassina, a leading company in the design field, where he has perfected his know-how of the sector. He currently covers the role of Style and Merchandising Director and looks after visual displays, visual merchandising, set-ups, interior design projects, photo-shoots, advertising campaigns and the development of new products and textiles.
Expert in trends, University Professor and European Editor for Cool Hunting
Journalist, lecturer and curator, he deals with cultural innovation between fashion and design
After graduating in contemporary art at the University of Bologna he has been researcher for over 15 years at Future Concept Lab, a leading institute in trend forecasting and strategic consulting.
He holds the “Fashion and Industrial Design” course at the University of Bologna (Polo di Rimini) and teaches at the Accademia Costume & Moda in Rome. He has lectured in fashion and design schools in Italy and abroad, including Politecnico di Milano, Milano Fashion Institute, Domus Academy, Istituto Marangoni, Creative Academy, SDA Bocconi, IULM, Università La Sapienza, Central Saint Martins UAL London, ECAL.
He is European editor for Cool Hunting. He also collaborates with national and international publications such as Vogue Italia, Vogue Talents, Interni, Eye Magazine, Vedomosti.
He worked with the national Commission for the Promotion of Italian Fashion Culture at MiBAC (Ministry of Artistic and Cultural Heritage) and he was part of the scientific committees of Milano Design Award and Brera Design Days.
Since 2018 he hosts the podcast Parola Progetto.
President Federazione Nazionale Vitivinicola di Confagricoltura
He is President of the National Federation of Wine Products for Confagricoltura and member of the UPA Council
Currently an agricultural entrepreneur, owner of the Azienda Agricola Federico Castellucci in Montecarotto (AN), he specialises in the production of Verdicchio dei Castelli di Jesi DOP Classico and extra virgin olive oil. He is President of the National Federation of Wine Products for Confagricoltura and member of the UPA Council - Unione Provinciale Agricoltori di Jesi.
Previous international activities: from January 2004 to December 2013 he was the General Director for the OIV (International Organisation of Vine and Wine) and was based in Paris, from December 1988 to December 2003 where he served as Director General for Federvini.
Director The Good Life Italia
Journalist with a background in fashion, lifestyle, society and culture
With a background in fashion, lifestyle, society and culture. After a long experience as fashion and senior editor at Icon and Flair (Mondadori group), today she directs the Business and Lifestyle magazine The Good Life Italia.
11:30am - Complesso Museale Santa Maria della Scala - Piazza del Duomo 1
Through vineyards to metropolitan mobility: the approach is increasingly green
Monika Mikac, Chief Business Officer, QEV Technologies
Gian Franco Nanni - General Manager - Askoll EVA S.p.A.
Silvia Livoni - Expert in territorial marketing and bike tourism
Carlo Maria Ceppi - Director for Italy - Panerai Orologi
Moderator: Matteo Morichini journalist for Rai2, TG2 Motori, Guida Michelin
3:45pm - Complesso Museale Santa Maria della Scala - Piazza del Duomo 1
Gen Z and its impact on today’s scene
Educational Partner: Istituto Marangoni
Art, society and the contemporary. Macro trends to inspire style and images.
Introduction by Riccardo Rubino - Fashion Styling Programme Leader
Discovering Gen Z through their trends and buying preferences
Lorenzo Tellini - School Director
Susanna Nicoletti - Fashion Business Unit Leader
Three Master’s students
Moderator: Cristina Manfredi - Fashion and lifestyle journalist
5:00pm - Complesso Museale Santa Maria della Scala - Piazza del Duomo 1
How heritage and innovation, art and fashion, get interwined with world of food&wine
Virtual Rags - Digital Fashion Studio
Francesca Pazzagli - Architect and Co-founder of Archivio Personale
Emanuele Bicocchi - Founder e Jewelry designer
Moderator: Ivana Conte - Director of Education of Istituto Marangoni Firenze
Chief Business Officer - QEV Technologies
Awarded as one of the European Automotive Rising stars
Monika Mikac is the CBO of QEV Tech, a company leading one of the Formula E teams and offering engineering services to the automotive industry especially focused on the segment of electrification. Her role includes runing fundraising projects and setting up the company for future growth. Awarded as one of the European Automotive Rising stars, she started her automotive carrier as COO in Rimac Automobili. She helped the company grow from first employees to 350 people. As first of 5 employees within the company, she covered different scopes of work from PR & marketing to financial & administrative responsibilities. Monika actively participated in the fundraising process and helped Rimac Automobili close their 1st round in 2014 for 10M Euros and 2nd round in 2017 of 30M Euros. She also raised 10M Euros from EU funds and has been actively involved in all of the projects company was working on which gave her a chance to develop strategic segments of the business. Monika has a Univerisity degree in Political Science and is a certified Project manager.
Gian Franco Nanni
General Manager Askoll EVA S.p.A
With over 15 years of experience, Mr. Nanni has gained expertise in relation to the entire product development process
Graduated in Management Engineering, he perfected his Marketing and Communication knowledge attending the best business schools in northern Italy. With over 15 years of experience, Mr. Nanni has gained expertise in relation to the entire product development process, optimisation of market placement, communication and promotion, as well as strategic marketing planning activities in both B2B and B2C areas, in various industrial sectors. Since 2014, he has held the position of Marketing Director of the Askoll Holding Group. Since May 2019, he has been Chief Executive Officer for Askoll EVA
Silvia Livoni Colombo
Expert in territorial marketing and bike tourism
Founder of the Terre di Casole Bike Hub, the first national Bike Hub, Silvia promotes sustainability through tourism
Born in Cesena, she began her career in the Design and Furniture world, first as an interior designer and salesperson and later moving into communications and marketing gaining international experience. She lived in North America and Australia for several years working for both foreign companies and Italian luxury groups in Italy and abroad.
From Public Relations to Communication & Marketing, she specialised in the lifestyle and territorial marketing, mixing experience with passion.
Founder of the Terre di Casole Bike Hub, the first national Bike Hub, which then gave life to a series of projects in Italy replicating the format and VP for the Board of the Bike Economy Observatory, Silvia promotes sustainability through tourism.
A strategic consultant for the Lifestyle and Tourism sector for private and institutional clients, expert in territorial marketing and public relations, she is part of various permanent tourism round tables and organises press tours with foreign journalists for regional tourist offices.
In the world of hospitality she deals with Luxury Bike Hotels in terms of marketing strategies and developments and in the world of wine she follows the public relations of Tenute Pietro Caciorgna.
She is a consultant for the Municipality of Siena specialized in training courses for the Strade di Siena project and consultant for the Municipality of Cesena she is also a speaker in training courses organised by Legambiente, contact person for sustainable mobility and cycling tourism for the International Observatory Greening the Island.
Carlo Maria Ceppi
DIRECTOR ITALY - PANERAI OROLOGI
From 2019 he is in charge of the Panerai Historical Archive and Heritage, with the aim of preserving its historiography, unique and distinctive in the panorama of international haute horlogerie.
Carlo M. Ceppi, was born in Turin in 1960, and he belongs to a Turin family with historical watchmaking traditions dating back to 1850, which has passed on to him a strong passion for the world of mechanical timepieces since his youth.
After starting his career in the family business, in 1984 he joined the company that would become the current Italian subsidiary of the Richemont Group.
In 1991 he was put in charge of the management of Piaget on the Italian market and at the end of 1993 he became the director of Cartier's Horlogerie division.
In January 2002 he took over the management of IWC Schaffhausen for Italy and in 2008 he was also appointed Mission Delegate for Italy of FHH, Fondation de la Haute Horlogerie. He held this position until his departure from Italy to Switzerland, publishing in that period some important economic texts on the Italian and international watchmaking market, born from a close collaboration with the SDA Bocconi University and Professor Luana Carcano.
C. Ceppi, close since the beginning in 1997 to the international evolution of Panerai, left IWC Schaffhausen in 2013, assumes an international role within the Florentine Brand, dealing with the direction of the European markets and their evolution towards the direct retail.
Carlo M. Ceppi , always fascinated by the history and the origins of Panerai, has taken the opportunity to come back in 2019 in Italy assuming the responsibility of the Panerai Historical Archive and Patrimony, with the aim to preserve the unique and distinctive historiography in the international haute horlogerie's panorama .
Jourmalist for Rai2, TG2 Motori, Guida Michelin
Founder of The Drivers Club - Italian Grand Tours and a journalist for motors, tourism and gastronomic cultures
Raised among art, good food and travels to the seven continents, Matteo is the founder of The Drivers Club - Italian Grand Tours and a journalist for motors, tourism and gastronomic cultures.
His articles are regularly published by La Repubblica, Guida Michelin and other Italian and international publications.
A journalist since 2004 after graduating with a Masters’ degree in History and International Relations from the LSE in London, Matteo divides his time between travelling, writing and new entrepreneurial challenges, deepening his passion for quality cuisine, great hospitality and the discovery of traditions and history of the places he visits.
ISTITUTO MARANGONI FIRENZE FASHION STYLING PROGRAMME LEADER
Programme Leader of Fashion Styling Courses at Istituto Marangoni Firenze
Riccardo Rubino is Programme Leader of the Fashion Styling courses at Istituto Marangoni Firenze. His experience covers a wide range of topics besides styling: History of Styles and Photographic Style Analysis, Trend Forecast and Creative Research, Advertising for Styling.
Riccardo worked as a fashion stylist publishing editorials and articles on a wide range of magazines, also working as Fashion Editor. His experience as assistant director of Fashion Shows for "Studio Marabini Baiocchi" and in the Trend Forecast agency "A+A Design studio", gave him the opportunity to practice and improve his skills in the field of Trend Forecasting research, and with set-up of fashion shows and events. He currently works as Fashion Stylist & Creative Director for several brands and produces editorials for magazines.
Istituto Marangoni Firenze School Director
Graduated in Law, he boasts many years of experience in the educational sector.
Lorenzo Tellini's professional career is marked by more than six years' experience in the educational institution: first as Head of Marketing and later as Deputy Director of the Advanced School for Linguistic Mediators at the University Institute of Pisa, while he previously held the position of Head of Service Development and External Relations at Promofirenze. These roles have enabled him to acquire in-depth knowledge of the dynamics linked to education and to come into contact with the institutions and important businesses in the area. Lorenzo Tellini, after graduating in Law from the University of Pisa, also obtained a Master's degree in Public Relations and Marketing from Ateneo Impresa.
Istituto Marangoni Firenze Fashion Business Unit Leader
Fashion expert, author, lecturer and consultant
Susanna Nicoletti is a fashion expert, author, professor and consultant. She has held top management positions for brands belonging to the three most important groups in the luxury industry, as well as for established and renowned international fashion and luxury brands with the aim of improving their strategy, marketing approach, digital transformation and business growth.
As a lecturer and Mentor for start-ups, her mission is to help people develop knowledge and skills to become esteemed experts in marketing innovation and digital transformation.
Susanna is also a consultant for international brands, helping them stay ahead in terms of digitalization and strategy, sustainability and e-commerce to drive business in times of rapid change.
Fashion and lifestyle journalist
Fashion, lifestyle and society journalist with a penchant for good humour
Born in Biella, but Milanese by choice she is a granata fan and a fashion, lifestyle and society journalist with a penchant for good humour. She worked as a daily columnist for Milano Finanza Fashion and then moved to Vanity Fair, from which she resigned in 2017 to devote more time to writing, tango and running. Today she is a contributor for Vanity Fair Italia, Style Magazine - Corriere della Sera, F, L'Officiel Italia, Affari e Finanza - La Repubblica, Marie Claire Italia. Together with Laura Bianchi she founded Gurīn, a company that designs storytelling, talks and events where the world of luxury, art and entertainment meet the wonders of plants, flowers and gardens.
Digital Fashion Studio
His mission is helping to build, let’s say, runways between physical clothing, with its, as you know, limited reality, and law-breaking digital concepts by means of 3D visualization.
Virtual Rags is a Digital Fashion Studio from Saint Petersburg, Russia that specialises in 3D modelling, digital design and AR technologies.
Our mission is helping to build, let’s say, runways between physical clothing, with its, as you know, limited reality, and law-breaking digital concepts by means of 3D visualization, motion design and creation of graphic envinronments where fabrics and styles play the leading roles.
We are in charge of techs, fashion and Art find love for each other and become the One. Our team offers solutions in developing 3D models for all kinds of items for purposes ranging from marketing to actual manufacturing, custom tailoring, or 3D printing. We started our journey almost two years ago and since then have been honored and blessed to build creative relationships with brands and individual designers from all over the world.
We are not only about executing the concrete tasks, but we’re also always helping to broaden the creative concepts — if necessary. Our main clients are fashion houses, brands, our main channels of interacting with the world — fashion magazines and fashion marketing agencies because they reflect our visual interests and it’s valuable for them to work with us as well. You know that fashion makes a huge step to the new future, technologies, NFT culture, and that’s why we can be interesting for them. But in order for all this to work for us, the Metaverse needs its own infrastructure, which we create on our planet with the tools available to us. We, as a 3D Fashion Studio, are helping to build it in this area, and we are solving some of the problems of the industry so far in our reality, but we’ll deal with other new formations in other Meta-worlds soon.
Architect and Co-founder of Archivio Personale
In 2011 she founded the design studio Archivio Personale
She graduated in Architecture at the University of Florence. She has over 15 years experience in the field of event production starting from 2003 when she co-founded the collective Arabeschi di Latte with other fellow architects. The studio focused on food and set design with particular attention to conviviality, food and socialisation processes. In 2011 she founded the design studio Archivio Personale focusing on ephemeral architecture and working with popular brands, companies and foundations, in the fields of design, fashion and contemporary art. She has a passion for design and communication strategies and has always been fascinated by how people live public and private spaces altering them in their everyday routine. She is an acute observer, and can combine her talent with her communication skills in the delivery of her clients' identity. Furthermore, she has been teaching Set Design and Sociology of communication and cultural processes at IED since 2011 and from 2019 she has been teaching Event Management at Istituto Marangoni in Florence.
Archivio Personale key strength is the multidisciplinary approach, with an ingenious approach, that is being labeled for the capacity to blend harmoniously its identity with that one of their clients in a solid and continuous synergy. Alessandra Foschi and Francesca Pazzagli work together since 2003, when right after the graduation have founded Arabeschi di Latte. In 2010 they have founded Archivio Personale and in 2015 Silvia Allori became partner of the studio.
The teamwork of Archivio Personale is made up of professionals coming from the events production, architecture and communication sphere who share the passion for attention to detail and enjoy working together relying on each other. The Florence office is based in San Frediano neighborhood, renowned for its craftsman workshops. Together with Alessandra, Francesca and Silvia, at the studio, permanently work, two junior producers, one senior producers and an event manager for a total of 7 people. Depending on project needs, the studio use different collaborators with which it has established a trustful and long-term relationship.
Founder e Jewelry Design
After having worked for key luxury houses, in 2008 Emanuele decided to create his own brand
Gifted with a strong creativity and a gritty aesthetic taste, he has always pushed himself to develop and follow his design visions since he was a teen.
After having worked for key luxury houses, like Fendi and Roberto Cavalli, in 2008 Emanuele decided to create his own brand right where he lives, nearby Arezzo, Italy, a strategic area celebrated for its artisanal heritage especially in the jewelry world. Despite the young age, Emanuele started immediately to translate his visions in precious jewels, reaching the perfect equilibrium between extravagance, informal elegance and hard-edged rock'n'roll glamour, catching the eyes of young generations, underground cultures, but also of contemporary gentlemen.
Craftsmanship and artisanal traditions are crucial elements of the brand's soul, the backbone of Emanuele Bicocchi's mission: reaching the finest quality and the most exclusive design. passion and know-how, along with artisanal heritage and deep awareness of contemporary trends, are wisely combined behind every collection.
All EB products are totally handmade in Italy, using only 925 Sterling Silver to meet the highest luxury standards even in small details like the signature lobster lock and the special finishing touches. Since the first collections, Emanuele remained deeply committed in preserving his artisanal approach, remaining strongly consistent with his identity and his vision. This combination has definitely been a key element of the continuous and steady growth of the business that has brought Emanuele Bicocchi jewels to be now distributed in all the best boutiques and department stores all around the world.
Istituto Marangoni Firenze Director of Education
Over twenty years of international activity as fashion designer, brand manager, expert in prêt-à-porter and couture and fashion teacher
Ivana Conte, in more than twenty years of international career as fashion designer, brand manager, prêt-à-porter, couture expert and fashion teacher, has gained significant experience in all the main fields of fashion, from vision to product, up to reach the academic achievement of Director of Education at Istituto Marangoni in Florence since 2017. Ivana Conte's academic path started first in Florence and then in Milan where she obtained a Master in Fashion Design at Istituto Marangoni Milano. She then continued her studies in the UK, specializing in Design, Marketing & Branding at Central Saint Martin and London College of Fashion, followed by Academic Practice at Manchester Metropolitan University.
Her debut as a professor was in 2005, when she started teaching Fashion Design at Istituto Marangoni London. Her teaching experience also includes Innovation and Design Thinking at the Master of Global Business Management at Regents University, continuing with a Programme Leader position in Fashion Design at Istituto Marangoni London and teaching Research and Design at several fashion schools in Rome.