Objective it's about...
It’s about being able to describe the landscapes, wines, and wineries in a never seen before format starting from the wine industry but that goes above and beyond its sector by not being solely aimed at the wine community.
Creating a place, a moment, that bring the international consumer and the consumption closer to the new broader perception of contemporary culture that integrates products, territories and sociability.
An event which is closer to a fashion show that wishes to give a sense of belonging to an international community.
BE.COME is intended to encourage relationships, as well as a dialogue, between the great creative minds linked to contemporary business in all its forms: trendsetters, opinion leaders, journalists and producers.
Starting from 2022, particular attention will be dedicated to responsible projects, ethical as well as eco-sustainable, aimed at promoting a new generation of social conscious and green oriented creatives, through contents in support of the national ecological transition.
Lungarotti has contributed to writing Italian wine history with Giorgio Lungarotti who after WW2 transformed the family’s Torgiano farm into a successful winery. An ongoing history thanks to the passion of 3 generations of the family which continues to innovate while remaining true to the character of iconic wines such as Rubesco Riserva Vigna Monticchio DOCG, considered one of Italy’s top red wines. In the 250 hectares of vineyards at the Torgiano Estate (VIVA certification) and the one in Montefalco (organic certification) the viticulture focuses on sustainability and biodiversity
Donnafugata was established in Sicily by a family with over 170 years of experience in premium wines that has been able to innovate the style and perception of Sicilian wine throughout the world. Today José and Antonio Rallo lead the company and a team of people focused on excellence.
