BE.COME 2023 is an event designed as a club formula with lifestyle connotations dedicated to the world of wine production of excellence from the Italian territory, wines capable of manifesting a distinctive interpretation of Italian wine production, as one of the most vocated territories in the world. One of the main objectives of the second edition was to create paths and tools aimed at new generations of consumers, international travelers and the investment world that starts from a renewed brand concept around Italian wine. The fascination expressed by these wines is due to the great quality of the different blends and the great approval they have received and are receiving in the international wine community, which, in the past, has rewarded their value as absolute excellences and today continues to appreciate their value through the different interpretations in the strongly characterized panorama of national appellations. The strength of BE.COME made this second edition open to direct dialogue with selected international realities from countries such as France, the USA, China and Japan.