ABOUT

Allumeuse has created a Club formula project, where wine companies have the opportunity to communicate, meet and discover communication technologies and marketing languages used by many high-end brands (fashion, design, food & beverage and finance) to interact with the final consumer. BE.COME has brought together some of the most important exponents in the international world of winemaking, with buyers and HO.RE.CA operators, creating valuable business opportunities and cross-sector synergies.

BE.COME 2021/2022/2023 / 2025

Be.Club
Italian and international
wine companies

The Wine Club has embarked on a virtuous path that starts from the territory and the product, compares itself with other exponents of Made in Italy, and aims to analyze new worlds and new languages to enhance its contents starting from the exhibition area of the event to international stages in the sector and beyond throughout the year.

Be.Trade
450 Guests

Operators and entities in the HO.RE.CA. sector as the first market referring to distribution of high range goods and services. Sommeliers, Michelin-starred restaurants, chefs, F&B managers, hotel managers and specialized tour operators are the audience that BE.COME invites to participate in the Club formula event.

Be.Lovers
650 Participants

Participants of the Club formula event, by invitation only: Made in Italy insiders, wine collectors and enthusiasts, artists, designers, KOL’s.

Press
200 National and international
journalists

National and international specialty and lifestyle newspapers and magazines for continuous media coverage before, during and after the event. Opportunities for one-on-one meetings between companies and journalists are also created during the event.

Be.Partner
52 Partners

Companies from the fashion, design, collectibles, food&wine, and education industries that share the strategy of contamination between sectors as an element of strength and transversality, for an improved and increased perception of their brands. A collaboration in support of the event that goes beyond the provision of products and services. Entities that support the territories and their added values within what are the distinctive features of a virtuous and excellent production system. They supported BE.COME as a valuable moment of aggregation and dialogue.

7 MASTERCLASS

Conceived and led by Gabriele Gorelli MW with the collaboration of international masters of wine and the most esteemed professionals in the field.

  • Justin Knock – Master of Wine – London e Wine Director di Oeno Group
  • Christophe Heynen – Master of Wine – Belgium
  • Wojciech Bonkowski – Master of Wine – Poland
  • Eric Guido – Editor, VINOUS
  • Danielle Callegari – Writer at Large, Wine Enthusiast
  • Jeffrey E. Porter – Writer at Large, Wine Enthusiast
CULINARY EXPERIENCE
  • Fratelli Cerea – Ristorante Da Vittorio
  • Fabio Pisani – Il Luogo di Aimo e Nadia
  • Stefano Pinciaroli – PS Ristorante
  • Angelo Sabatelli – Ristorante Angelo Sabatelli
  • Antonio Zaccardi – Pasha’
  • Domingo Schingaro – I Due Camini
  • Chef Ariel Hagen – Saporium Firenze
  • Chef Juan Camilo Quintero – Il Poggio Rosso
  • Chef Gaetano Verde – Ristorante Charleston
  • Chef Riccardo Fazio – BLUM Restaurant
  • Chef Alen Mangione – Carusu Restaurant

COCKTAIL EXPERIENCE

  • L’Antiquario di Napoli The World’s 50 Best Bars 2022 – Ranked No. 44
  • Drink Kong The World’s 50 Best Bars 2022 – Ranked No. 21

8 PANEL

With international figures on cutting-edge issues

  • Danilo Guerrini – Presidente Relais & Châteaux Italia
  • Emiliano Calderini – Styling and Merchandising Director – Cassina
  • Paolo Ferrarini – Esperto di tendenze, Docente e Editor Europeo di Cool Hunting
  • Gian Franco Nanni – Amministratore Delegato – Askoll EVA S.p.A
  • Carlo Maria Ceppi – Direttore Italia – Panerai Orologi
  • Digital Fashion Studio – Virtual Rags
  • Francesca Pazzagli – Architetto e Co-Fondatrice dello studio Archivio Personale
  • Emanuele Bicocchi – Founder e Jewelry Design
  • Enrico Fasola – Marketing Communication Director Honegger Group
  • Alessandro Maria Ferreri – Ceo & Founder di The Style Gate
  • Jenny Akerman Smith – Coo di Launchmetrics
  • Robert Grover e Gary Logan – Founder di The Journeymen Collection
  • Vincenzo Russo – Professore di Psicologia dei Consumi e Neuromarketing presso Università IULM
  • Luca Bianchina – Direttore Commerciale F.lli Colò
  • Arianna Dalla Zanna – Marketing and Sales Italia – Eurocave
  • Carlo Benati – Architetto e Fondatore di Wine Design
  • Salvatore Barbagallo – Assessore regionale Agricoltura, Sviluppo Rurale e Pesca Mediterranea
  • Giuseppa Mistretta – Commissario Straordinario IRVO Regione Siciliana
  • Rappresentanti dei Consorzi di tutela DOC, DOGC e IGP della Sicilia
  • Chiara Giorleo – Academy Chair Italy – World’s Best Vineyards
  • Aziende italiane premiate all’edizione 2024 di World’s Best Vineyards:
    • Ella Capaldo – Feudi di San Gregorio
    • Federico Ceretto – Ceretto
    • Milena Pepe – Tenuta Cavalier Pepe
    • Andrea Ferraioli – Cantine Marisa Cuomo
    • Alessandro Lunelli – Tenuta Castelbuono / Tenute Lunelli
    • Allegra Antinori – Marchesi Antinori (Chianti Classico)
    • Jgor Marini – Castello Banfi
  • Cabirio Cautela – AD Polidesign Politecnico di Milano
  • Carlo Meo – CEO Società Marketing & Trade
  • Michil Costa – Managing Director & Owner Hotel La Perla
  • Alia Radetti – CEO & Founder – Dream Beyond
  • Paolo Cenciarelli – CEO – Thalamus Charles
  • Danielle Callegari – Writer at Large, Wine Enthusiast
  • Clizia Zuin – Head Sommelier ATTO di Vito Mollica
1 ROUND TABLE

Opinion leaders and international business insiders debated on future strategies to be applied in the U.S. market.

2 SPEAKING OPPORTUNITIES

BE.SPOKE opportunities for some operators attending the event to talk about the company or a specific project to the BE.COME audience with the help of a journalist moderator.