The Wine Club has embarked on a virtuous path that starts from the territory and the product, compares itself with other exponents of Made in Italy, and aims to analyze new worlds and new languages to enhance its contents starting from the exhibition area of the event to international stages in the sector and beyond throughout the year.

Operators and entities in the HO.RE.CA. sector as the first market referring to distribution of high range goods and services. Sommeliers, Michelin-starred restaurants, chefs, F&B managers, hotel managers and specialized tour operators are the audience that BE.COME invites to participate in the Club formula event.

Participants of the Club formula event, by invitation only: Made in Italy insiders, wine collectors and enthusiasts, artists, designers, KOL’s.

National and international specialty and lifestyle newspapers and magazines for continuous media coverage before, during and after the event. Opportunities for one-on-one meetings between companies and journalists are also created during the event.

Companies from the fashion, design, collectibles, food&wine, and education industries that share the strategy of contamination between sectors as an element of strength and transversality, for an improved and increased perception of their brands. A collaboration in support of the event that goes beyond the provision of products and services. Entities that support the territories and their added values within what are the distinctive features of a virtuous and excellent production system. They supported BE.COME as a valuable moment of aggregation and dialogue.