This edition of Be.Come has delved into a rapidly growing trend of discovering a region through a multifaceted approach that begins with wine, showcasing its high-value productions and activities. The essence of this edition is the notion that we can journey above and beyond wine, crafting enriching experiences that forge strong connections and create lasting memories. We start with wine only to transcend it, returning in a continuous yet ever-evolving cycle. In this metaphorical journey of exploring connected worlds, we wish to focus on the culture of the territory. The ritual of winemaking resonates beyond vineyard boundaries, scattering respect and admiration throughout the region. For this profound value, companies are more than mere enterprises; they are true cultural centres, gateways into the territory and its unique characteristics. Tradition and quality intertwine in an harmony that transcends mere tasting, transforming into a cultural and sensory exploration that unites land, traditions, and destinations, elevating wine as a symbol of the future.