Program

ABOVE & BEYOND WINE

November 25th – 27th

The ritual of winemaking echoes beyond the boundaries of the vineyard, dispersing throughout the region and building strong values of respect and admiration. It is precisely because of these profound values that wineries are more than just businesses, but rather, true centers of culture, doors that open onto the territory and to all its peculiarities. Tradition and quality intertwine in a harmony that transcends tasting, and becomes a cultural and sensory exploration that unites land, traditions and destinations, ultimately consecrating wine as an emblem of the future.

The third edition of BE.COME

Is aimed at blending traditional styles and contemporary ideas, drawing from a past that is rich in history to reimagine something new.

It wants to narrate our beauty, the efforts to safeguard the environment through knowledge, experiences and of moments of life.

It wants to enhance the role of wineries as custodians of an ancient knowledge that continues to protect and regenerate nature.

Wine is much more than just a product, It is an experience, an interplay of values, a distinctive symbol that speaks of the sense of belonging and deep connections in a network of values made of and for good taste. The experiential discovery of the territory in which wine is made is becoming increasingly relevant in the world of wine, whereby the relationship between a winery and the world that lives around it continues to grow and form tighter, more meaningful bonds.
Wine is much more than just a product, It is an experience, an interplay of values, a distinctive symbol that speaks of the sense of belonging and deep connections in a network of values made of and for good taste. The experiential discovery of the territory in which wine is made is becoming increasingly relevant in the world of wine, whereby the relationship between a winery and the world that lives around it continues to grow and form tighter, more meaningful bonds.

For this edition of BE.COME we have decided to explore an increasingly popular trend, to explore territories through an articulated approach that begins at wine and continues along a journey of wine production and activities that hold a strong and incessant value. The corollary of this new edition is that we can push the boundaries above and beyond wine, to give life to valuable experiences, creating strong connections and unforgettable memories.
It all starts from wine, expanding beyond and returning to a continuous, yet constantly changing cycle. With this journey, a metaphorical expedition of discovery amidst contiguous universes, we want to recount the culture and heritage of the territory.

November 25th

2.30 pm

BE.COME 2024 Opening

3.00 – 6.30 pm

Wine Gallery
Participation is reserved to sommeliers, importers, chefs, restaurant managers, F&B managers,
Wine shop owners, and journalists

4.00 – 4.30 pm

Allumeuse… on the go!
Speakers:
Alessandra Montana – Founder Allumeuse
Giuseppe Ceccarelli – Creative Director Allumeuse
Jeoffrey Romano – Digital PR, Celebrities & Social Media Director Allumeuse
Moderator: Elisabetta Canoro – Hotel and Travel Magazine, Identità Golose and The Cube Magazine

4.40 – 5.00 pm

ANIMA Cerve Group presents…
the new Brand of excellence in the world of beverages

5.00 – 6.00 pm

(English)

Masterclass
‘Future Legends: Italy’s Quintessential Reds’
Curated by Gabriele Gorelli MW in collaboration with:
Jeffrey E. Porter – Writer at Large, Wine Enthusiast

7.30 pm

Aperitif
Champagne Palmer & Co

8.00 pm

Be.Come Night
Dinner ‘La stagione che non c’è’
Curated by:
Chef Ariel Hagen – Saporium Firenze
Chef Juan Camilo Quintero – Il Poggio Rosso
Chef Stefano Pinciaroli – PS Ristorante

Dress code – ‘EverGreen Elegance’

10.30 pm

Private Party
Cocktail Experience: Drink Kong
Live music: Quinze & Hervé Lebongo
Dj Set: Leo Tolu
November 26th

10.00 – 12.30 am

Wine Gallery – SPEED DATE – Private Agenda
Dedicated time-slot for companies to organize B2B meetings

10.00 am – 5.00 pm

Coffee Experience
Ditta Artigianale

10.00 – 11.00 am

Panel
‘Neuroscience at the service of wine marketing’
Speaker:
Vincenzo Russo – Professor of Consumer Psychology and Neuromarketing at Università IULM

10.00 – 11.00 am

Panel
‘Traceability and Preservation: New Contents and New Technologies’
Speakers:
Luca Bianchina – Sales Director F.lli Colò
Arianna Dalla Zanna – Marketing and Sales Italy – Eurocave
Mario Stellato – Chef Borgo La Pietraia – Testimonial Eurocave
Carlo Benati – Architect and Founder of Wine Design
Moderator: Gianmaria Padovani – Senior Contributor Repubblica,
D Magazine, Door e Esquire

12.00 am – 1.00 pm

(English)
Masterclass
‘Revival of the Land’
Curated by Gabriele Gorelli MW, in collaboration with:
Danielle Callegari – Writer at Large, Wine Enthusiast

1.00 pm

Lunch
Curated by:
Ristorante Pizzeria Gorizia 1916

2.30 – 3.00 pm

Tasting
‘The New Wave in wine oxygenation’
Decanterino
Curated by Carlo Benati – Architect and Founder of Wine Design

15.00 – 16.00

(English)
Masterclass
‘A Kaleidoscope of White’
Curated by Gabriele Gorelli MW, in collaboration with:
Jeffrey E. Porter – Writer at Large, Wine Enthusiast

3.30 – 4.30 pm

Panel
Sicily Gastronomic Region of Europe 2025
100 SICILIES – ITINERARIES OF TASTE
Talk on experiences wihin the territories.
Institutions, Territories, Supply Chains
Speakers:
Salvatore Barbagallo – Regional Councillor for Agriculture,
Rural Development and Mediterranean Fisheries
Giuseppa Mistretta – Extraordinary Commissioner IRVO – Sicilian Region
The representatives of the DOC, DOGC and IGP
Protection Consortia of Sicily will be present
Moderator: Eleonora Cozzella – Director of Il Gusto

5.00 – 6.30 pm

Panel
‘State of the Art and Future of Wine Tourism.
Limits to overcome and prospects to highlight in Italy.’
Speakers:
Italian wineries, winners of the 2024 edition of World’s Best Vineyards
Ella Capaldo – Feudi di San Gregorio
Federico Ceretto – Ceretto
Milena Pepe – Tenuta Cavalier Pepe
Andrea Ferraioli – Cantine Marisa Cuomo
Alessandro Lunelli – Tenuta Castelbuono – Tenute Lunelli
Allegra Antinori – Marchesi Antinori (Chianti Classico)
Jgor Marini – Castello Banfi
Chiara Giorleo – Academy Chair Italy – World’s Best Vineyards
Moderator: Azzurra Casini – Strategic Director Allumeuse

6.30 – 7.00 pm

World’s Best Vineyards 2024 Italian destinations award ceremony
Cocktail Experience by Nite Kong

8.00 pm – 12.00 pm

Be.Come Dinner Club
Dinner ‘Le Cento Sicilie’
Curated by:
Chef Gaetano Verde – Ristorante Charleston
Chef Riccardo Fazio – BLUM Restaurant
Chef Alen Mangione – Carusu Restaurant

Dress code – Be Inspired by ‘Profondo Nero’

Live music: Quinze & Stella Gauthier
Dj Set: Leo Tolu

November 27th

10.00 – 10.30 am

‘Designing new spaces for hospitality, food and wine‘.
Polidesign Milano
Speakers:
Cabirio Cautela – AD Polidesign – Politecnico di Milano
Carlo Meo – CEO of a Marketing & Trade Company

10.30 – 11.30 am

‘Millefoglie: The Layers Under Our Feet’
Speakers:
Danielle Callegari – Writer at Large, Wine Enthusiast
Clizia Zuin – Head Sommelier ATTO di Vito Mollica

11.30 – 12.30 am

Panel
‘A Destination is Born. How destinations are born and what the contemporary traveller seeks’.
Speakers:
Michil Costa – Managing Director & Owner – Hotel La Perla
Alia Radetti – CEO & Founder – Dream Beyond
Paolo Cenciarelli – CEO Thalamus Charles
Moderator: Sara Magro – Freelance journalist Il Sole 24 Ore,
CN traveller italia, The Travel News and The Italy Insider

12:30 am

Conclusion of the event