Program
25 November
14.30
BE.COME 2024 Opening
15.00 – 18.30
Participation is reserved to sommeliers, importers, chefs, restaurant managers, F&B managers,
Wine shop owners, and journalists
16.00 – 16.30
Speakers:
Alessandra Montana – Founder Allumeuse
Giuseppe Ceccarelli – Creative Director Allumeuse
Jeoffrey Romano – Digital PR, Celebrities & Social Media Director Allumeuse
16.40 – 17.00
ANIMA Cerve Group presents…
the new Brand of excellence in the world of beverages
17.00 – 18.00
(English)
Masterclass
‘Future Legends: Italy’s Quintessential Reds’
Curated by Gabriele Gorelli MW in collaboration with:
Jeffrey E. Porter – Writer at Large, Wine Enthusiast
19.30
Aperitif
Champagne Palmer & Co
20.00
Be.Come Night
Dinner ‘La stagione che non c’è’
Curated by:
Chef Ariel Hagen – Saporium Firenze
Chef Juan Camilo Quintero – Il Poggio Rosso
Chef Stefano Pinciaroli – PS Ristorante
Dress code – ‘EverGreen Elegance’
22.30
Cocktail Experience: Drink Kong
Live music: Quinze & Hervé Lebongo
Dj Set: Leo Tolu
26 November
10.00 – 12.30
Dedicated time-slot for companies to organize B2B meetings
10.00 – 17.00
Coffee Experience
Ditta Artigianale
10.00 – 11.00
‘Neuroscience at the service of wine marketing’
Speaker:
Vincenzo Russo – Professor of Consumer Psychology and Neuromarketing at Università IULM
10.00 – 11.00
Panel
‘Traceability and Preservation: New Contents and New Technologies’
Speakers:
Luca Bianchina – Sales Director F.lli Colò
Arianna Dalla Zanna – Marketing and Sales Italy – Eurocave
Mario Stellato – Chef Borgo La Pietraia – Testimonial Eurocave
Carlo Benati – Architect and Founder of Wine Design
Moderator: Gianmaria Padovani – Senior Contributor Repubblica,
D Magazine, Door e Esquire
12.00 – 13.00
(English)
Masterclass
‘Revival of the Land’
Curated by Gabriele Gorelli MW, in collaboration with:
Danielle Callegari – Writer at Large, Wine Enthusiast
13.00
Lunch
Curated by:
Ristorante Pizzeria Gorizia 1916
14.30 – 15.00
Tasting
‘The New Wave in wine oxygenation’
Decanterino
Curated by Carlo Benati – Architect and Founder of Wine Design
15.00 – 16.00
(English)
Masterclass
‘A Kaleidoscope of White’
Curated by Gabriele Gorelli MW, in collaboration with:
Jeffrey E. Porter – Writer at Large, Wine Enthusiast
Panel
Sicily Gastronomic Region of Europe 2025
100 SICILIES – ITINERARIES OF TASTE
Talk on experiences wihin the territories.
Institutions, Territories, Supply Chains
Speakers:
Salvatore Barbagallo – Regional Councillor for Agriculture,
Rural Development and Mediterranean Fisheries
Giuseppa Mistretta – Extraordinary Commissioner IRVO – Sicilian Region
The representatives of the DOC, DOGC and IGP
Protection Consortia of Sicily will be present
Moderator: Eleonora Cozzella – Director of Il Gusto
17.00 – 18.30
Panel
‘State of the Art and Future of Wine Tourism.
Limits to overcome and prospects to highlight in Italy.’
Speakers:
Italian wineries, winners of the 2024 edition of World’s Best Vineyards
Ella Capaldo – Feudi di San Gregorio
Federico Ceretto – Ceretto
Milena Pepe – Tenuta Cavalier Pepe
Andrea Ferraioli – Cantine Marisa Cuomo
Alessandro Lunelli – Tenuta Castelbuono – Tenute Lunelli
Allegra Antinori – Marchesi Antinori (Chianti Classico)
Jgor Marini – Castello Banfi
Chiara Giorleo – Academy Chair Italy – World’s Best Vineyards
Moderator: Azzurra Casini – Strategic Director Allumeuse
World’s Best Vineyards 2024 Italian destinations award ceremony
Cocktail Experience by Nite Kong
20.00 – 24.00
Be.Come Dinner Club
Dinner ‘Le Cento Sicilie’
Curated by:
Chef Gaetano Verde – Ristorante Charleston
Chef Riccardo Fazio – BLUM Restaurant
Chef Alen Mangione – Carusu Restaurant
Dress code – Be Inspired by ‘Profondo Nero’
Live music: Quinze & Stella Gauthier
Dj Set: Leo Tolu
27 November
10.00 – 10.30
‘Designing new spaces for hospitality, food and wine‘.
Polidesign Milano
Speakers:
Cabirio Cautela – AD Polidesign – Politecnico di Milano
Carlo Meo – CEO of a Marketing & Trade Company
10.30 – 11.30
‘Millefoglie: The Layers Under Our Feet’
Speakers:
Danielle Callegari – Writer at Large, Wine Enthusiast
Clizia Zuin – Head Sommelier ATTO di Vito Mollica
11.00 – 12.00
‘A Destination is Born. How destinations are born and what the contemporary traveller seeks’.
Speakers:
Michil Costa – Managing Director & Owner – Hotel La Perla
Alia Radetti – CEO & Founder – Dream Beyond
Paolo Cenciarelli – CEO Thalamus Charles
Moderator: Sara Magro – Freelance journalist Il Sole 24 Ore,
CN traveller italia, The Travel News and The Italy Insider
12:30
Conclusion of the event